Thomas Petit
Content, Growth & Localisation
Cologne, DE
Thomas Petit
Content, Growth & Localisation
Cologne, DE
Growth Marketing
Search Engine Optimization
Performance Marketing
Content Marketing
Project Management
Localization
CRM
About
About
About
Creative and growth-driven content marketer with 10+ years of experience in brand storytelling, campaign strategy. Proven track record in building and leading cross-functional teams of writers, designers, and marketers to develop performance-oriented, engaging content. Adept at developing cross-channel strategies, managing production workflows, and executing campaigns that drive both brand affinity and business growth. Fluent in English and French, with a collaborative mindset.
Creative and growth-driven content marketer with 10+ years of experience in brand storytelling, campaign strategy. Proven track record in building and leading cross-functional teams of writers, designers, and marketers to develop performance-oriented, engaging content. Adept at developing cross-channel strategies, managing production workflows, and executing campaigns that drive both brand affinity and business growth. Fluent in English and French, with a collaborative mindset.
Experience
Experience
Experience
Uniramp - Freelance
Web3 Marketing Consultant
Web3 Marketing Consultant
2024- 2025
2024- Present
• Led the growth and content team to optimize paid acquisition and SEO strategies, reducing costs while improving conversion rates.
• Directed partnership efforts with wallets, exchanges, and Web3 platforms to drive user acquisition and product adoption.
• Developed and executed community and social media initiatives, growing engagement and referral sign-ups through targeted content campaigns.
• Scaled user acquisition and transaction volume in key markets by leading integration and partnership strategies aligned with growth objectives.
• Led the growth and content team to optimize paid acquisition and SEO strategies, reducing costs while improving conversion rates.
• Directed partnership efforts with wallets, exchanges, and Web3 platforms to drive user acquisition and product adoption.
• Developed and executed community and social media initiatives, growing engagement and referral sign-ups through targeted content campaigns.
• Scaled user acquisition and transaction volume in key markets by leading integration and partnership strategies aligned with growth objectives.
Ergotopia - Freelance
Content Marketing Manager
2023- 2024
• Participated in launching Ergotopia’s French market by localizing brand messaging and adapting content to resonate culturally and linguistically with French audiences.
• Developed and managed detailed content plans and editorial calendars aligned with product launches and marketing initiatives.
• Coordinated with freelance video producers to plan, script, and review YouTube content, ensuring alignment with brand messaging and audience engagement goals.
• Collaborated with marketing, product, and creative teams to design and execute targeted campaigns across multiple channels, including email, social, and web.
• Monitored and analyzed campaign performance and user engagement metrics to optimize content strategies and maximize ROI.
• Leveraged tools like GA4 and CRM platforms to track lifecycle marketing effectiveness and inform iterative improvements.
Lemon.fr - Freelance
Content Manager
2020 - 2023
• Owned and executed the full content strategy, from SEO-driven articles to community campaigns.
• Managed the brand and ambassador (Nikola Karabatic) content calendar, collaborating
with creative and design teams.• Directed editorial production and oversaw consistency across touchpoints including social,
email, and web.
yFood - Freelance
Content & Localization Manager
2022
• Led French localization across product, campaign, and social touchpoints.
• Managed the brand and ambassador (Nikola Karabatic) content calendar, collaborating with creative and design teams.
• Worked with CRM and performance teams to align creative messaging across acquisition and retention.
• Delivered content for product launches, CRM flows, and social campaigns, ensuring brand alignment.
Blacklane - Berlin
Marketing & Content Manager
2017 - 2019
• Part of the cross-department localization project: localizing in 11 languages the English content on the website and mobile apps
• Adapted Blacklane’s voice and tone in French across all customer touchpoints
• Developped copies across multiple channels. Common projects include: brochures, email newsletters, display banners, presentations and case studies
• Pioneered a seamless Blacklane-Emirates partnership in India, traveling to India to establish airport-to-ground operations, coordinating with drivers, customers, and both teams to ensure exceptional service delivery and operational success.
Lamudi - Berlin
Content Manager
2015 - 2016
• Led the creation of shared editorial calendars, managing five country managers to review local team content, ensuring quality and brand alignment across regions.
• Spearheaded the global content strategy, overseeing communications for French-speaking African markets while guiding country managers to align with company goals.
• Directed press releases, blog content, and social media campaigns, coordinating with HQ and international teams to ensure consistency under my leadership.
• Drove the implementation of SEO and analytics tools, leading country managers to optimize content performance and achieve measurable growth across regions.
GIMO - London
Poker Marketing Manager
2012 - 2014
• Planned, launched, and optimized multi-channel promotions and campaigns for TurboPoker .fr.
• Managed end-to-end email marketing: briefing, testing, scheduling, and performance analysis.
• Collaborated daily with design, IT , and external software providers to ensure timely delivery of campaign assets and product stability.
• Created content-driven promotions to boost engagement across channels.
Betclic - London
French Content Executive
2010 - 2012
• Coordinated blog content and campaigns, collaborating weekly with brand ambassador Marcel Desailly for match analysis.
• Participated in the French social media channels (Facebook, Twitter) and produced video betting tips for YouTube.
• Created and distributed newsletters aligned with ongoing marketing campaigns and promotions.
Ergotopia - Freelance
Content Marketing Manager
2023 - 2024
• Participated in launching Ergotopia’s French market by localizing brand messaging and adapting content to resonate culturally and linguistically with French audiences.
• Developed and managed detailed content plans and editorial calendars aligned with product launches and marketing initiatives.
• Coordinated with freelance video producers to plan, script, and review YouTube content, ensuring alignment with brand messaging and audience engagement goals.
• Collaborated with marketing, product, and creative teams to design and execute targeted campaigns across multiple channels, including email, social, and web.
• Monitored and analyzed campaign performance and user engagement metrics to optimize content strategies and maximize ROI.
• Leveraged tools like GA4 and CRM platforms to track lifecycle marketing effectiveness and inform iterative improvements.
Lemon.fr - Freelance
Content Manager
2020 - 2023
• Owned and executed the full content strategy, from SEO-driven articles to community campaigns.
• Managed the brand and ambassador (Nikola Karabatic) content calendar, collaborating
with creative and design teams.• Directed editorial production and oversaw consistency across touchpoints including social,
email, and web.
yFood - Freelance
Content & Localization Manager
2022
• Led French localization across product, campaign, and social touchpoints.
• Managed the brand and ambassador (Nikola Karabatic) content calendar, collaborating with creative and design teams.
• Worked with CRM and performance teams to align creative messaging across acquisition and retention.
• Delivered content for product launches, CRM flows, and social campaigns, ensuring brand alignment.
Blacklane - Berlin
Marketing & Content Manager
2017 - 2019
• Part of the cross-department localization project: localizing in 11 languages the English content on the website and mobile apps
• Adapted Blacklane’s voice and tone in French across all customer touchpoints
• Developped copies across multiple channels. Common projects include: brochures, email newsletters, display banners, presentations and case studies
• Pioneered a seamless Blacklane-Emirates partnership in India, traveling to India to establish airport-to-ground operations, coordinating with drivers, customers, and both teams to ensure exceptional service delivery and operational success.
Lamudi - Berlin
Content Manager
2015 - 2016
• Led the creation of shared editorial calendars, managing five country managers to review local team content, ensuring quality and brand alignment across regions.
• Spearheaded the global content strategy, overseeing communications for French-speaking African markets while guiding country managers to align with company goals.
• Directed press releases, blog content, and social media campaigns, coordinating with HQ and international teams to ensure consistency under my leadership.
• Drove the implementation of SEO and analytics tools, leading country managers to optimize content performance and achieve measurable growth across regions.
GIMO - London
Poker Marketing Manager
2012 - 2014
• Planned, launched, and optimized multi-channel promotions and campaigns for TurboPoker .fr.
• Managed end-to-end email marketing: briefing, testing, scheduling, and performance analysis.
• Collaborated daily with design, IT , and external software providers to ensure timely delivery of campaign assets and product stability.
• Created content-driven promotions to boost engagement across channels.
Betclic - London
French Content Executive
2010 - 2012
• Coordinated blog content and campaigns, collaborating weekly with brand ambassador Marcel Desailly for match analysis.
• Participated in the French social media channels (Facebook, Twitter) and produced video betting tips for YouTube.
• Created and distributed newsletters aligned with ongoing marketing campaigns and promotions.
Education
Education
Education
